| Eurostar Presents at the 2007 China International Diamond Conference |
| Wednesday, 28 November 2007 01:00 |
|
Kaushik Mehta, Chairman of Eurostar Diamond Traders, presented a long term vision for the diamond market in China at the 2007 China International Diamond Conference. Mr Mehta shared his insight on sustainable long term strategies for diamond wholesalers and retailers in China, emphasising value-added, emotion-based marketing as the keystone of growth and success.    In his presentation, Mr Mehta emphasised: " Value can be captured using diamonds in almost any quality if emotion, innovation, and differentiation are carefully and artfully incorporated into the picture.    And the way to do this is by creating an enticing diamond jewellery buying experience and building long term relationships with customers. If we provide consumers with a frequently updated, well-diversified and differentiated diamond jewellery product line that appeals to different personal milestones such as wedding, anniversary, or self-recognition, we create more long term selling opportunities.  Taking all of these steps moves us away from attracting consumers with only margin-eroding prices, and forces us to constantly upgrade ourselves and provide better diamond jewellery to our customers."  The 2007 China International Diamond Conference was held on 27-29 November 2007 in Shanghai and was attended by key industry leaders from all over the world.   |